About CERTPOINT Systems Inc.

CERTPOINT is a privately held global corporation with worldwide offices in North America, Europe, Asia and Africa. CERTPOINT was founded over 12 years ago by Constantin and Ara Ohanian, father and son, to help large corporations transform business critical knowledge into measurable results.

CERTPOINT’s philosophy is rooted in managed growth, proactive responsiveness, quality, and innovation. Above all, we serve our customers though passionate partnerships.

Continual R & D and Innovation inside CERTPOINT

CERTPOINT was named a Leader in Customer Satisfaction in the Corporate Learning Management System (LMS) report conducted by Bersin & Associates, an enterprise learning and talent management research advisory firm. The firm’s report on “LMS Customer Satisfaction: An Industry Analysis of the Customer Experience,” revealed CERTPOINT as a leader in the customer service category including nearly all factors relating to service, support and business partnership.

Since our inception, we have actively initiated think tanks, user groups, whitepapers, and client forums to drive our R & D. Furthermore, those activities have enabled us to develop our product and services according to “Lean Thinking” principles. Lean Thinking focuses on putting the customer at the center of product design and development. In fact, since 2001, CERTPOINT has effectively removed the marketing function as the intermediary between our clients and our R & D.

Today, our clients storyboard features and functionality together with our developers in scheduled forums. This assures that our customers have a say in how our technology evolves to meet, and often exceed, their needs. Furthermore, this also reduces the cost of ownership by incorporating into our product roadmap what other providers would normally consider customization charged to the customer. Moreover, this approach to R & D eliminates the risk of complex and expensive upgrades.

CERTPOINT’s Client Forum is highly regarded by analysts and competitors as a consistent and exciting source of innovation. The Client Forum is an integrated program designed to communicate with our clients and generate dialogue among users of our product. The CERTPOINT Client Community encompasses Forum Live (bi-annual meetings), Virtual Forum (client web conferences), Online Portal, and SWAT Teams.

Forum Live events are held twice a year. They were established as part of our commitment to Lean Thinking and putting our clients at the center of all that we do.

The Virtual Forum is a cleint based web conference featuring presentations on CERTPOINT product developments and client best practices. It also provides a venue for clients to exchange ideas and learn from one another on a continual basis between the bi-annual forums.

The Online Portal contains presentations, white papers, forum recordings, summary notes and other information about past, present and future CERTPOINT events.

SWAT Teams visit clients to address specific challenges and business needs.

CERTPOINT also feeds its R & D engine by having created a Think Tank called the “Executive Round Table.” The objective of the Executive Round Table (ERT) is to consider new models of impact measurement stemming from digital knowledge delivery. ERT’s mission is to make learning accountable to business - by defining the metrics by which learning impact should be measured. We live and work in a knowledge economy. Today, the speed with which knowledge is delivered, absorbed and acted upon is often what separates leaders from followers. Nevertheless, finance executives see learning too narrowly as a cost. This view must be changed. Since 1996, CERTPOINT has helped global brands more effectively deliver business critical knowledge in support of business objectives. In the process, we helped develop feasibility studies and ROI analyses justifying investment in digital knowledge delivery. Nevertheless, most businesses do not consistently conduct impact measurement of their digital learning initiatives. The Executive Round Table membership includes Black & Decker, Raymond James, The Hartford, Pall Corporation, Toyota Motor Corporation, Midwest Energy Association and CERTPOINT.

Business Partners:

CERTPOINT’s philosophy is to fulfill customer requirements by drawing on CERTPOINT’s intrinsic resources. Consequently, we do not require external partners in order to implement our solution for our customers. Nevertheless, we do benefit from a number of partnerships that augment our technology and provide additional benefits to our clients. These partnerships can be divided into three main categories: technology partners, content partners and strategic consulting partners.